Browsing results for Cultural scripts
Published on May 12, 2017. Last updated on June 17, 2019.
Wierzbicka, Anna (1994). Emotion, language, and cultural scripts. In Shinobu Kitayama, & Hazel Rose Markus (Eds.), Emotion and culture: Empirical studies of mutual influence (pp. 133-196). Washington: American Psychological Association.
Abstract:
This chapter explores the relationship between emotion and culture, and between emotion and cognition. It examines the concept of emotion, and argues that it is culture-specific and rooted in the semantics of the English language, as are also the names of specific emotions, such as sadness, joy, anger, or fear. It shows that both the concept of emotion and the language-specific names of particular emotions can be explicated and elucidated in universal semantic primes (NSM).
NSM provides a necessary counterbalance to the uncritical use of English words as conceptual tools in the psychology, philosophy, and sociology of emotions. It offers a suitable basis for description and comparison of not only emotions and emotion concepts but also of cultural attitudes to emotions. Different cultures do indeed encourage different attitudes toward emotions, and these different attitudes are reflected in both the lexicon and the grammar of the languages associated with these cultures.
The chapter is divided into two parts. The first part discusses the language-specific character of emotion concepts and grammatical categories; the need for lexical universals as conceptual and descriptive tools; the doctrine of basic emotions and the issue of the discreteness of emotions; and the relationships among emotions, sensations, and feelings. The second part, on cultural scripts (with special reference to the Anglo and Polish cultures), explores attitudes toward emotions characteristic of different cultures (in particular, the Anglo and Polish cultures) and shows how these attitudes can be expressed in the form of cultural scripts formulated by means of universal semantic primes.
Translations:
Into Polish:
Chapter 5 (pp. 163-189) of Wierzbicka, Anna (1999), Język – umysł – kultura [Language, mind, culture]. Warszawa: Wydawnictwo Naukowe PWN.
Rating:
Research carried out by one or more experienced NSM practitioners
Tags: (E) (endearments), (E) emotion, (E) enjoy, (E) Gefühl, (E) Gefühle, (E) sensation, (E) sentiment, (E) sentimento, (E) sentimiento, (S) bad things happen to people, (S) compliments, (S) consideration, (S) emotions, (S) feelings, (S) good things can happen to people, (S) I don't think this, (S) I say what I think, (S) I think this, (S) saying what one thinks, (S) self-analysis, (S) self-control, (S) spontaneity, (S) tact, (S) verbal and non-verbal communication, (T) English
Published on May 12, 2017. Last updated on May 22, 2019.
Wierzbicka, Anna (1994). ‘Cultural scripts’: A new approach to the study of cross-cultural communication. In Martin Pütz (Ed.), Language contact and language conflict (pp. 69-87). Amsterdam: John Benjamins. DOI: 10.1075/z.71.04wei [sic]
According to Edward Hall, writing in 1983, one element lacking in the cross-cultural field was the existence of adequate models that enable us to gain more insight into the processes going on inside people while they are thinking and communicating. It is the purpose of the present paper to develop and validate a model of the kind that Hall is calling for. The model developed here, which can be called the “cultural script model”, offers a framework within which both the differences in the ways of communicating and the underlying differences in the ways of thinking can be fruitfully and rigorously explored. It is shown how cultural scripts can be stated and how they can be justified; this is done with particular reference to Anglo, Japanese, and Polish cultural norms.
Research carried out by one or more experienced NSM practitioners
Tags: (E) [tag questions], (E) ne ね, (S) affective common ground, (S) agreement, (S) disagreement, (S) frankness, (S) free speech, (S) hurtful truth, (S) I don't think the same, (S) I don't think this, (S) I think this, (S) I want to say something bad about you, (S) impulsiveness, (S) it is bad to think this, (S) positive thinking, (S) saying exactly what one thinks, (S) self-expression, (S) sincerity, (S) spontaneity, (T) English
Published on May 12, 2017. Last updated on September 3, 2018.
Wierzbicka, Anna (1994). “Cultural scripts”: A semantic approach to cultural analysis and cross-cultural communication. Pragmatics and Language Learning [Monograph Series], 5, 1-24. PDF (open access)
This paper argues that the ways of speaking characteristic of a given speech community cannot be satisfactorily described (let alone explained) in purely behavioral terms. They constitute a behavioral manifestation of a tacit system of “cultural rules” or “cultural scripts”. To understand a society’s ways of speaking, we have to identify and articulate its implicit “cultural scripts”. Furthermore, it is argued that to be able to do this without ethnocentric bias we need a universal, language-independent perspective; this can be attained if the”rules” in question are stated in terms of lexical universals, that is, universal human concepts lexicalized in all languages of the world.
To illustrate these general propositions, the author shows how cultural scripts can be stated and how they can be justified. This is done with particular reference to Japanese, (White) Anglo-American, and Black American cultural norms.
The cultural scripts advanced in this paper are formulated in a highly constrained Natural Semantic Metalanguage, based on a small set of lexical universals (or near-universals) and a small set of universal (or near-universal) syntactic patterns. It is argued that the use of this metalanguage allows us to portray and compare culture-specific attitudes, assumptions, and norms from a neutral, culture-independent point of view and to do so in terms of simple formulae that are intuitively self-explanatory while at the same time being rigorous and empirically verifiable.
Research carried out by one or more experienced NSM practitioners
Tags: (E) enryo 遠慮, (S) advocate stance, (S) agreement, (S) apologies, (S) attitudes to emotion, (S) criticism of others, (S) freedom of expression, (S) imposition of opinions, (S) likes and dislikes, (S) non-advocate stance, (S) open-mindedness, (S) opinions of others, (S) resilience, (S) self-assertive behaviour, (S) speech, (S) spokesman stance, (S) toughness, (S) verbal restraint, (T) English
Published on May 12, 2017. Last updated on September 3, 2018.
Wierzbicka, Anna (1996). *Contrastive sociolinguistics and the theory of “cultural scripts”: Chinese vs English. In Marlis Hellinger, & Ulrich Ammon (Eds.), Contrastive sociolinguistics (pp. 313-344). Berlin: Mouton de Gruyter. DOI: 10.1515/9783110811551.313
Published on May 12, 2017. Last updated on June 16, 2019.
Wierzbicka, Anna (1996). Japanese cultural scripts: Cultural psychology and “cultural grammar”. Ethos, 24(3), 527-555.
DOI: https://doi.org/10.1525/eth.1996.24.3.02a00060
Abstract:
To describe a language we need to describe, first of all, its vocabulary and its grammar. The task of describing a culture can be approached in many different ways; one useful and illuminating way of doing so is through linguistics, by describing a society’s ‘key words’ (embodying key cultural concepts) and its ‘cultural grammar’, that is, a set of subconscious rules that shape a people’s ways of thinking, feeling, speaking, and interacting. This paper focuses more specifically on Japanese cultural rules.
Translations:
Into Russian:
Chapter 14 (pp. 653-681) of Вежбицкая, Анна (1999), Семантические универсалии и описание языков [Semantic universals and the description of languages]. Москва [Moscow]: Языки русской культуры [Languages of Russian Culture].
Chapter 3 (pp. 123-158) of Вежбицкая, Анна (2001), Сопоставление культур через посредство лексики и прагматики [Comparison of cultures through vocabulary and pragmatics]. Москва [Moscow]: Языки Славянской Культуры [Languages of Slavic Culture].
Rating:
Research carried out by one or more experienced NSM practitioners
Tags: (S) apologies, (S) bad feelings, (S) compliments, (S) denying responsibility, (S) everyone thinks the same, (S) everyone wants the same, (S) feel good, (S) gifts and favours, (S) group identification, (S) I do it because I want to do it, (S) I don't think the same, (S) I don't think this, (S) I don't want the same, (S) I don't want this, (S) I think the same, (S) I think this, (S) I think very good things about myself, (S) I think you think the same, (S) I want this, (S) other people's bad feelings, (S) other people's wants, (S) personal wants, (S) saying no, (S) self-effacement, (S) self-enhancement, (S) success due to luck, (S) undeservedness
Published on May 12, 2017. Last updated on September 3, 2018.
Hamid, Hazidi bin Haji Abdul (1999). Communicating meaning across cultures – A framework: analysis and evaluation of the work of Anna Wierzbicka, the critics and cultural scripts for Bahasa Melayu. Master’s thesis, Universiti Kebangsaan Malaysia.
Published on May 12, 2017. Last updated on June 16, 2019.
Wierzbicka, Anna (2002). Russian cultural scripts: The theory of cultural scripts and its applications. Ethos, 30(4), 401-432.
DOI: https://doi.org/10.1525/eth.2002.30.4.401
Abstract:
Cultural scripts reflect shared cultural understandings. They are representations of cultural norms that are widely held in a given society and that are reflected in language (in culture-specific key words, phrases, conversational routines, and so on). A key methodological principle in the theory underlying this article (a study in ethnopragmatics avant la lettre) is that the proposed cultural scripts must be formulated in NSM. The author argues that cultural scripts formulated in universal human concepts allow us to understand cultural norms and attitudes from within, that is, from the perspective of cultural insiders, while at the same time making them intelligible to outsiders as well.
In this article, the theory of cultural scripts is applied to Russian culture and, in particular, the Russian cultural scripts concerning speech, truth, and interpersonal communication (“obščenie”).
Rating:
Research carried out by one or more experienced NSM practitioners
Tags: (E) govorit' nepravdu, (E) iskrenno, (E) istina, (E) sincerely, (E) truth, (S) bodily contact, (S) commands, (S) depth of feeling, (S) disagreement, (S) emphasis on verbal interaction, (S) freedom of expression, (S) physical closeness, (S) praise, (S) questions, (S) sincerity, (S) truth and untruth
Published on May 12, 2017. Last updated on September 3, 2018.
Goddard, Cliff, & Wierzbicka, Anna (2004). Cultural scripts: What are they and what are they good for? Intercultural Pragmatics, 1(2), 153-166. DOI: 10.1515/iprg.2004.1.2.153
The term cultural scripts refers to a powerful new technique for articulating cultural norms, values, and practices in terms which are clear, precise, and accessible to cultural insiders and to cultural outsiders alike. This result is only possible because cultural scripts are formulated in a tightly constrained, yet expressively flexible, metalanguage, known as NSM, consisting of simple words (semantic primes) and grammatical patterns that have equivalents in all languages.
Research carried out by one or more experienced NSM practitioners
Tags: (S) directives, (S) personal autonomy, (S) suggestions, (T) English
Published on May 12, 2017. Last updated on June 21, 2019.
Goddard, Cliff, & Wierzbicka, Anna (Eds.) (2004). Cultural scripts. Intercultural Pragmatics, 1(2) (Special issue).
Table of contents:
Cultural scripts: What are they and what are they good for? (Cliff Goddard & Anna Wierzbicka)
Areal cultural scripts for social interaction in West African communities (Felix K. Ameka & Anneke Breedveld)
Not just words: Korean social models and the use of honorifics (Kyung-Joo Yoon)
Chinese categorization of interpersonal relationships and the cultural logic of Chinese social interaction: An indigenous perspective (Zhengdao Ye)
Cultural scripts, ways of speaking and perceptions of personal autonomy: Anglo English vs. Singapore English (Jock Onn Wong)
The ethnopragmatics of the diminutive in conversational Colombian Spanish (Catherine E. Travis)
Each paper has its own entry, where additional information is provided.
Rating:
Research carried out by one or more experienced NSM practitioners
Published on May 12, 2017. Last updated on May 29, 2019.
Goddard, Cliff (2004). “Cultural scripts”: A new medium for ethnopragmatic instruction. In Michel Achard & Susanne Niemeier (Eds.), Cognitive Linguistics, second language acquisition, and foreign language teaching (pp. 143-163). Berlin: Mouton de Gruyter.
DOI: 10.1515/9783110199857.143
Abstract:
The cultural scripts approach is a descriptive technique for capturing ethnopragmatic knowledge that has grown out of the cross-linguistic semantic work of Anna Wierzbicka and colleagues. This work has established a metalanguage of simple cross-translatable terms that can be used not only for lexical semantics, but also for describing communicative norms. The paper illustrates and explains the cultural scripts approach, and makes some suggestions about its pedagogical advantages and applications in the teaching of ethnopragmatics. These include greater precision and intelligibility, a reduced risk of ethnocentrism, and enhanced opportunity to demonstrate links between discourse practices and cultural values, as embodied in cultural key words, proverbs, etc.
Examples are drawn from studies of the cultural pragmatics of English and of Malay (Bahasa Melayu, the national language of Malaysia).
Rating:
Research carried out by one or more experienced NSM practitioners
Tags: (E) free, (E) freedom, (E) menghormati, (E) sabar, (S) apologies, (S) freedom of action, (S) opinions, (S) personal autonomy, (S) respect for older people, (S) think first, (S) whimperatives, (T) English
Published on May 10, 2017. Last updated on September 3, 2018.
Ameka, Felix K., & Breedveld, Anneke (2004). Areal cultural scripts for social interaction in West African communities. Intercultural Pragmatics, 1(2), 167-187. DOI: 10.1515/iprg.2004.1.2.167
Taboos reflect the values and the ways of thinking of a society. They are recognized as part of the communicative competence of its speakers and are learned in socialization. Some salient taboos are likely to be named in the language of the relevant society, others may not have a name. Interactional taboos can be specific to a cultural linguistic group or they may be shared across different communities that belong to a speech area, i.e. an area in which contiguous cultural linguistic groups share similar communicative practices.
The authors claim that tacit knowledge about taboos and other interactive norms can be captured using the cultural scripts methodology. The term areal cultural script is introduced to refer to scripts that pertain to an entire speech area. The article describes a number of unnamed norms of communicative conduct that are widespread in West Africa, such as the taboos on the use of the left hand in social interaction and on the use of personal names in adult address, and the widespread preference for the use of intermediaries for serious communication. It also examines a named avoidance (yaage) behaviour specific to the Fulbe, a nomadic cattle-herding group spread from West Africa across the Sahel as far as Sudan.
Research carried out by one or more experienced NSM practitioners
Tags: (S) addressing adults, (S) left hand taboo, (S) names, (S) permission to leave, (S) silence, (S) social interaction, (S) third party communication
Published on June 6, 2018. Last updated on September 3, 2018.
Wierzbicka, Anna (2004). Еврейские кул’турные скрипты и понимание Евангелия [Jewish cultural scripts and understanding of the Gospel]. In Jurij D. Apresjan (Ed.), Sokrovennye smysly: Festschrift for N. D. Arutjunova (pp. 533-547). Moskva.
Written in Russian.
Research carried out by one or more experienced NSM practitioners
Published on June 28, 2017. Last updated on February 17, 2019.
Goddard, Cliff (2004). Speech-acts, values and cultural scripts: A study in Malay ethnopragmatics. In Robert Cribb (Ed.), Asia examined: Proceedings of the 15th biennial conference of the ASAA. PDF (open access)
The speech act lexicon of any language provides its speakers with a readymade “catalogue” of culture-specific categories of verbal interaction: a catalogue that makes sense within, and is attuned to, a particular portfolio of cultural values, assumptions, and attitudes. So it is that a microscopic examination of the semantics of speech act verbs can shed a great deal of light on broader cultural themes, but equally the significance of any particular speech act category can only be fully understood in broader cultural context.
This study illustrates these contentions with the Malay speech act verb pujuk, which can variously translated as ‘coax’, ‘flatter’, ‘persuade’, or ‘comfort’, but which really has no precise equivalent in English. Naturally occurring examples are given from Bahasa Melayu, the national language of Malaysia. The methods employed are the Natural Semantic Metalanguage (NSM) approach, and its companion, the theory of cultural scripts. I propose a single semantic explication for pujuk which accounts for its diverse range with much greater precision than any normal dictionary definition; but the explication must be read against the background of several Malay cultural scripts reflecting the important role of feelings and “feelings management” in the Malay tradition, as reflected in expressions like timbang rasa ‘lit. weigh feelings’, jaga hati orang ‘minding people’s feelings/hearts’, ambil hati ‘lit. get heart, be charming’, among others.
Research carried out by one or more experienced NSM practitioners
Tags: (E) pujuk, (S) resistance to another person’s wishes if one is feeling something bad, (S) sensitivity to one’s interlocutor’s feelings and wants, (T) Malay
Published on May 19, 2019. Last updated on May 19, 2019.
Deka, Sebastian (2006). O metodzie wyodrębniania skryptów kulturowych i kilku skryptach niemieckich i polskich [About the method of extracting cultural scripts, with several German and Polish scripts]. Oblicza Komunikacji, 1, 164–179.
More information:
Written in Polish.
Published on May 12, 2017. Last updated on September 3, 2018.
Goddard, Cliff (2009). Cultural scripts. In Gunter Senft, Jan-Ola Östman, & Jef Verschueren (Eds.), Culture and language use (pp. 68-80). Amsterdam: John Benjamins. DOI: 10.1075/hoph.2.07god
Previously published as:
Goddard, Cliff (2006). Cultural scripts. In Jan-Ola Östman, & Jef Verschueren (Eds.), Handbook of pragmatics: Vol. 10. Amsterdam: John Benjamins. DOI: 10.1075/hop.10.cul2
The term ‘cultural script’ refers to a technique for articulating culture-specific norms, values, and practices in terms which are clear, precise, and accessible to cultural insiders and outsiders alike. This result is possible because cultural scripts are formulated in the Natural Semantic Metalanguage (NSM) of semantic primes, a highly constrained ‘mini-language’ of simple words and grammatical patterns which evidence suggests have equivalents in all languages. Cultural scripts exist at different levels of generality (high level and lower level; high level scripts are sometimes referred to as master scripts). They may relate to different aspects of thinking, speaking, and behaviour. The cultural scripts approach offers a promising method for describing cultural norms and practices in a way that is free from Anglocentrism and that lends itself to direct practical applications in intercultural communication and education.
Research carried out by one or more experienced NSM practitioners
Tags: (S) active metaphorizing, (S) addressing adults, (S) directives, (S) expressiveness, (S) greeting, (S) interaction with respected old people, (S) interpersonal warmth, (S) names, (S) personal autonomy, (S) Philosophy of the Middle Way, (S) positive thinking, (S) projection of positive feelings, (S) return in kind for one's deeds, (S) supernatural beings, (S) think first, (S) vertical model of society
Published on May 12, 2017. Last updated on September 3, 2018.
Wierzbicka, Anna (2010). Cultural scripts. In Louise Cummings (Ed.), The pragmatics encyclopedia (pp. 92-95). London: Routledge.
The theory of cultural scripts is an offshoot of NSM semantics. The term cultural script, first introduced in 1991, stands for a cultural norm articulated in NSM. Cultural scripts exist at different levels of generality and may relate to different aspects of thinking, speaking and behaviour. High-level scripts, sometimes called master scripts, are often closely associated with core cultural values. They articulate broad cultural themes that are typically played out in detail by way of whole families of related speech practices, which themselves can be captured by means of more specific scripts. The accessibility and transparency of cultural scripts written in semantic primes gives them a huge advantage over technical modes of description.
Research carried out by one or more experienced NSM practitioners
Tags: (S) criticism of others, (S) directives, (S) expressiveness, (S) personal autonomy, (T) English
Published on May 12, 2017. Last updated on September 3, 2018.
Wierzbicka, Anna (2010). Cultural scripts and intercultural communication. In Anna Trosborg (Ed.), Pragmatics across languages and cultures (pp. 43-78). Berlin: Mouton de Gruyter. DOI: 10.1515/9783110214444.1.43
Insights from cross-cultural literature written in English by authors of non-Anglo backgrounds throw a great deal of light on the challenges of cross-cultural lives and cross-cultural encounters. NSM techniques allow the author to translate such experiential evidence into cultural scripts written in a controlled mini-language based on simple and cross-translatable words. The scripts can either portray how cultural insiders think, or they can specifically target outsiders and newcomers to a culture. The paper provides a large range of examples involving more than a dozen different languages in different social situations including, for example, Russian and English scripts for “making a request”, scripts against “criticizing the person you are with”, scripts for “pleasant interaction”, scripts against “blurting out what one thinks”, to mention just a few.
Although cultural scripts may be seen by some as stereotypes, their use, provided it is consistent with the “objective evidence” of lexical facts and the “subjective evidence” from bicultural writers, can lead to increased cross-cultural understanding and serve as a basis for intercultural training. The methodology of cultural scripts formulated in simple and universal human concepts can help explain shared assumptions and values embedded in ways of speaking in different languages and cultures and can at the same time be practically useful in intercultural education.
Research carried out by one or more experienced NSM practitioners
Tags: (S) apologies, (S) blurting out what one thinks, (S) criticism of others, (S) cushioning the blow, (S) I am someone above this someone, (S) personal remarks, (S) pleasant interaction, (S) requests, (S) self-expression, (S) self-justification, (S) softening the blow, (S) straight talk, (S) think first, (S) this someone is someone above me, (S) this someone is someone like me, (T) English
Published on May 12, 2017. Last updated on February 17, 2019.
Goddard, Cliff (2010). Cultural scripts: Applications to language teaching and intercultural communication. Studies in Pragmatics (Journal of the China Pragmatics Association) 3, 105-119.
Cultural scripts provide a powerful new technique for articulating cultural norms, values and practices using simple, cross-translatable phrasing. The technique is based on many decades of research into cross-cultural semantics by Anna Wierzbicka and colleagues in the Natural Semantic Metalanguage approach. This paper illustrates the cultural scripts approach with three examples of pragmatics of Anglo English: request strategies, personal remarks, and phatic complimenting in American English. It argues that the cultural scripts approach can be readily adapted for use in teaching intercultural pragmatics and intercultural communication, and shows with concrete examples (so-called pedagogical scripts) how this can be done.
Research carried out by one or more experienced NSM practitioners
Tags: (S) compliments, (S) expressive positivity, (S) personal autonomy, (S) personal remarks, (S) pleasant interaction, (S) requests, (T) Chinese, (T) English
Published on May 12, 2017. Last updated on June 25, 2019.
Gladkova, Anna (2011). Cultural variation in language use. In Gisle Andersen, & Karin Aijmer (Eds.), Pragmatics of society (pp. 571-592). Berlin: Mouton de Gruyter.
DOI: https://doi.org/10.1515/9783110214420.571
Abstract:
The methodology known as the cultural scripts approach is based on principles that meet the requirements formulated by Clifford Geertz. Section 1 of this paper is a description of this approach. It is followed by an analysis of different culture-specific linguistic practices carried out with the help of this methodology. Section 3 discusses how cultural values are embedded in language- and culture-specific ways of speaking. In this section, examples are drawn from Anglo English and Singapore English in relation to the value of ‘personal autonomy’, from Russian in relation to the values of pravda ‘truth’ and iskrennost’ ‘sincerity’, and from Yiddish in relation to the cultural practice of cursing. Section 4 illustrates how social categories affect ways of interaction on the basis of Korean, Chinese and Russian cultures. Section 5 demonstrates how a communicative practice of ‘gratitude’ can have different cultural interpretations. Examples are drawn from Anglo English, Indian, Korean, Yiddish and West African cultures. Section 6 concludes.
Rating:
Research carried out by one or more experienced NSM practitioners
Tags: (S) cursing, (S) gratitude, (S) interacting with an acquaintance, (S) interaction, (S) interactions with older people, (S) non-imposition, (S) requests, (S) truth and untruth
Published on May 12, 2017. Last updated on September 3, 2018.
Wierzbicka, Anna (2012). When cultural scripts clash: Miscommunication in “multicultural” Australia. In Barbara Kryk-Kastovsky (Ed.). Intercultural miscommunication past and present (pp. 121-148). Lódz: Peter Lang.
No abstract available.
