Wierzbicka, Anna (1994). ‘Cultural scripts’: A new approach to the study of cross-cultural communication. In Martin Pütz (Ed.), Language contact and language conflict (pp. 69-87). Amsterdam: John Benjamins. DOI: 10.1075/z.71.04wei [sic]
According to Edward Hall, writing in 1983, one element lacking in the cross-cultural field was the existence of adequate models that enable us to gain more insight into the processes going on inside people while they are thinking and communicating. It is the purpose of the present paper to develop and validate a model of the kind that Hall is calling for. The model developed here, which can be called the “cultural script model”, offers a framework within which both the differences in the ways of communicating and the underlying differences in the ways of thinking can be fruitfully and rigorously explored. It is shown how cultural scripts can be stated and how they can be justified; this is done with particular reference to Anglo, Japanese, and Polish cultural norms.
Research carried out by one or more experienced NSM practitioners
