Wierzbicka, Anna (2006). The semantics of colour: A new paradigm. In Carole P. Biggam, & Christian J. Kay (Eds.), Progress in colour studies: Vol. 1. Language and culture (pp. 1-24). Amsterdam: John Benjamins.
DOI: https://doi.org/10.1075/z.pics1.05wie
Abstract:
To be able to establish the true universals of visual semantics we must first of all reject the ones that are false. Above all, we must reject the widespread view that there are some ‘colour universals’, whether absolute or implicational. There are no ‘colour universals’ because ‘colour’ itself is not a universal concept. What is universal is the concept of SEEing. SEEing, not colour, must be the starting point, and the cornerstone, of our investigations.
It appears that in all languages there are visual descriptors referring to some features of the natural environment. Apart from such universal or widespread environmental features, all languages appear to have visual descriptors referring to some features of the local environment, in particular to visually salient local minerals and other pigments, especially those that can be used for painting, decoration, or dyeing. It also appears that in all languages there are some visual descriptors linked to the human (and sometimes animal) body. In addition to such commonalities in the visual descriptors, there is also a wide variety of more restricted and even idiosyncratic types.
To understand the human conceptualization of the visual world in both its diversity and its commonalities, we need to recognize the role of environmental and bodily prototypes recurring in human experience (such as fire, sun, blood, sky and grass), and to base our analysis on the bedrock of universal human concepts; and it is only on this basis that we can hope to arrive at a tenable and enduring synthesis.
Rating:
Research carried out by one or more experienced NSM practitioners
