Tag: (S) addressing adults

(2015) Natural Semantic Metalanguage


Wierzbicka, Anna (2015). Natural semantic metalanguage. In Karen Tracy, Cornelia Ilie, & Todd Sandel (Eds.), The international encyclopedia of language and social interaction (pp. 1076-1092). New York: John Wiley.

The Natural Semantic Metalanguage (NSM) is a minilanguage corresponding, evidence suggests, to the shared core of all languages. This minilanguage has as many versions as there are human languages. For example, there is an English NSM, a Russian NSM, and a Chinese NSM, with matching minilexicons and minigrammars. Each such minilexicon has a set of fewer than 100 words and a very simple grammar. For example, the lexicon of the English NSM includes the words good, bad, big, small, very, someone, and something, and the lexicon of the Russian NSM, the matching Russian words: xorošij, ploxoj, bol’šoj, malen’kij, očen, kto-to, and čto-to, with the same combinatorial possibilities (e.g., very good, očen’ xorošij). The grammar of the English NSM does not include any of the complex, language-specific machinery of full English,with its relative clauses, gerunds, participles, and so on, but it does include for example if clauses — which, evidence suggests, can be found in all languages. Thus, one can say in English (and in NSM English): “if you do this, something bad can happen to you”, and one can say in Russian (and in NSM Russian) the literal equivalent of that English sentence: “esli ty ėto sdelaeš, čto-to ploxoe možet slučit’sja s toboj”.

This encyclopedia entry introduces some of the machinery of NSM, including primes, NSM grammar, semantic molecules, and cultural scripts. It also discusses the role of “NSM English” or “minimal English” in the era of globalization.


Research carried out by one or more experienced NSM practitioners

(2009) Cultural scripts


Goddard, Cliff (2009). Cultural scripts. In Gunter Senft, Jan-Ola Östman, & Jef Verschueren (Eds.), Culture and language use (pp. 68-80). Amsterdam: John Benjamins. DOI: 10.1075/hoph.2.07god

Previously published as:

Goddard, Cliff (2006). Cultural scripts. In Jan-Ola Östman, & Jef Verschueren (Eds.), Handbook of pragmatics: Vol. 10. Amsterdam: John Benjamins. DOI: 10.1075/hop.10.cul2

The term ‘cultural script’ refers to a technique for articulating culture-specific norms, values, and practices in terms which are clear, precise, and accessible to cultural insiders and outsiders alike. This result is possible because cultural scripts are formulated in the Natural Semantic Metalanguage (NSM) of semantic primes, a highly constrained ‘mini-language’ of simple words and grammatical patterns which evidence suggests have equivalents in all languages. Cultural scripts exist at different levels of generality (high level and lower level; high level scripts are sometimes referred to as master scripts). They may relate to different aspects of thinking, speaking, and behaviour. The cultural scripts approach offers a promising method for describing cultural norms and practices in a way that is free from Anglocentrism and that lends itself to direct practical applications in intercultural communication and education.


Research carried out by one or more experienced NSM practitioners

(2004) Ewe, Fulfulde – Areal cultural scripts


Ameka, Felix K., & Breedveld, Anneke (2004). Areal cultural scripts for social interaction in West African communities. Intercultural Pragmatics, 1(2), 167-187. DOI: 10.1515/iprg.2004.1.2.167

Taboos reflect the values and the ways of thinking of a society. They are recognized as part of the communicative competence of its speakers and are learned in socialization. Some salient taboos are likely to be named in the language of the relevant society, others may not have a name. Interactional taboos can be specific to a cultural linguistic group or they may be shared across different communities that belong to a speech area, i.e. an area in which contiguous cultural linguistic groups share similar communicative practices.

The authors claim that tacit knowledge about taboos and other interactive norms can be captured using the cultural scripts methodology. The term areal cultural script is introduced to refer to scripts that pertain to an entire speech area. The article describes a number of unnamed norms of communicative conduct that are widespread in West Africa, such as the taboos on the use of the left hand in social interaction and on the use of personal names in adult address, and the widespread preference for the use of intermediaries for serious communication. It also examines a named avoidance (yaage) behaviour specific to the Fulbe, a nomadic cattle-herding group spread from West Africa across the Sahel as far as Sudan.


Research carried out by one or more experienced NSM practitioners