Goddard, Cliff (2009). Cultural scripts. In Gunter Senft, Jan-Ola Östman, & Jef Verschueren (Eds.), Culture and language use (pp. 68-80). Amsterdam: John Benjamins. DOI: 10.1075/hoph.2.07god
Previously published as:
Goddard, Cliff (2006). Cultural scripts. In Jan-Ola Östman, & Jef Verschueren (Eds.), Handbook of pragmatics: Vol. 10. Amsterdam: John Benjamins. DOI: 10.1075/hop.10.cul2
The term ‘cultural script’ refers to a technique for articulating culture-specific norms, values, and practices in terms which are clear, precise, and accessible to cultural insiders and outsiders alike. This result is possible because cultural scripts are formulated in the Natural Semantic Metalanguage (NSM) of semantic primes, a highly constrained ‘mini-language’ of simple words and grammatical patterns which evidence suggests have equivalents in all languages. Cultural scripts exist at different levels of generality (high level and lower level; high level scripts are sometimes referred to as master scripts). They may relate to different aspects of thinking, speaking, and behaviour. The cultural scripts approach offers a promising method for describing cultural norms and practices in a way that is free from Anglocentrism and that lends itself to direct practical applications in intercultural communication and education.
Research carried out by one or more experienced NSM practitioners
