Tag: (S) interaction

(2006) – English (Singapore) – Social hierarchy


Wong, Jock Onn (2006). Social hierarchy in the “speech culture” of Singapore. In: Cliff Goddard (Ed.), Ethnopragmatics: Understanding discourse in cultural context (pp. 99-125). Berlin: Mouton De Gruyter. DOI: 10.1515/9783110911114.99

A more recent publication building on this one is chapter 3 (pp. 57-93) of:

Wong, Jock O. (2014). The Culture of Singapore English. Cambridge: Cambridge University Press. DOI: 10.1017/CBO9781139519519

The linguistic evidence of forms of address in Anglo English suggests that one of the prominent values of Anglo culture is that of egalitarianism. People from Anglo culture are inclined to view fellow interlocutors as social equals, rather than placing them at various levels on a social hierarchy. Many parents who consider themselves progressive encourage and accept being addressed by their children by means of their first names. This may be part of the general trend towards the suppression of asymmetric (non-reciprocal) relations which can be observed throughout the Western world.

The linguistic evidence in Singapore English, on the other hand, points to something quite different. The use of certain cultural key words suggests that in Singapore culture a person’s generational status in relation to oneself is culturally significant and determines the kind of interaction that would take place between two speakers. This means that when two Singapore English speakers of different generations interact, subject to other sociolinguistic factors such as social status, the younger interlocutor would be expected to exhibit deference for age through the use of appropriate forms of address and other linguistic devices. These two interlocutors would normally not interact on an equal footing.

This study examines three Singapore English cultural key words that reflect this emphasis on generational status with respect to self. They are the social honorific Aunty, the Singapore English-specific speech act verb call, and the child-oriented adjective guāi, roughly ‘well behaved’. The meaning of each of these words is stated in the form of a reductive paraphrase using Natural Semantic Metalanguage. On the basis of meaning, the cultural values reflected by the use of these words are discussed.


Research carried out by one or more experienced NSM practitioners

(2013) Russian – Address forms and social cognition / Cultural key words / Ethnopragmatics


Gladkova, Anna (2013). The Russian social category svoj: A study in ethnopragmatics. In Istvan Kecskes, & Jesús Romero-Trillo (Eds.), Research trends in intercultural pragmatics (pp. 219-238). Berlin: Walter de Gruyter.

DOI: https://doi.org/10.1515/9781614513735.219

Abstract:

Terms for social categories provide a window into understanding culture. They conceptualize relationships and also relate to a culture’s communicative practices. The term for the Russian social category свой svoj possesses the status of a cultural key word. It is associated with important cultural rules of behaviour specific to people of this kind. It also exists at the intersection of other cultural rules, namely искренность iskrennost’ ‘sincerity’ and сокровенный sokrovennyj ‘innermost meanings’. The cultural scripts approach and NSM constitute reliable tools for describing these rules in terms that are universal, accessible and easily translatable into other languages.

The results of the study support the idea of a textual character of culture. Culture is best represented as a collection of rules or texts (Geertz), rather than by means of over-riding universalist concepts. The cultural scripts approach as it is implemented in ethnopragmatics is arguably the most adequate way to describe this variety of texts from a linguistic point of view.

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Research carried out by one or more experienced NSM practitioners

(2013) Russian – Social categories


Gladkova, Anna (2013). “Is he one of ours?” The cultural semantics and ethnopragmatics of social categories in Russian. Journal of Pragmatics, 55, 180-194.

DOI: https://doi.org/10.1016/j.pragma.2013.06.010

Abstract:

This study illuminates the meanings of the Russian social category terms свой svoj ‘one’s own’, чужой čužoj ‘alien/stranger/foreigner’, наш naš ‘ours’ and не наш ne naš ‘not ours’ using written and spoken data of the Russian National Corpus. The paper contributes to our understanding of Russian relationships and social cognition and establishes connections between the meanings of these terms and selected Russian communicative styles. NSM is used to formulate semantic explications of the terms and cultural scripts.

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Research carried out by one or more experienced NSM practitioners

(2011) Cultural scripts


Gladkova, Anna (2011). Cultural variation in language use. In Gisle Andersen, & Karin Aijmer (Eds.), Pragmatics of society (pp. 571-592). Berlin: Mouton de Gruyter.

DOI: https://doi.org/10.1515/9783110214420.571

Abstract:

The methodology known as the cultural scripts approach is based on principles that meet the requirements formulated by Clifford Geertz. Section 1 of this paper is a description of this approach. It is followed by an analysis of different culture-specific linguistic practices carried out with the help of this methodology. Section 3 discusses how cultural values are embedded in language- and culture-specific ways of speaking. In this section, examples are drawn from Anglo English and Singapore English in relation to the value of ‘personal autonomy’, from Russian in relation to the values of pravda ‘truth’ and iskrennost’ ‘sincerity’, and from Yiddish in relation to the cultural practice of cursing. Section 4 illustrates how social categories affect ways of interaction on the basis of Korean, Chinese and Russian cultures. Section 5 demonstrates how a communicative practice of ‘gratitude’ can have different cultural interpretations. Examples are drawn from Anglo English, Indian, Korean, Yiddish and West African cultures. Section 6 concludes.

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Research carried out by one or more experienced NSM practitioners