Gladkova, Anna (2013). The Russian social category svoj: A study in ethnopragmatics. In Istvan Kecskes, & Jesús Romero-Trillo (Eds.), Research trends in intercultural pragmatics (pp. 219-238). Berlin: Walter de Gruyter.
DOI: https://doi.org/10.1515/9781614513735.219
Abstract:
Terms for social categories provide a window into understanding culture. They conceptualize relationships and also relate to a culture’s communicative practices. The term for the Russian social category свой svoj possesses the status of a cultural key word. It is associated with important cultural rules of behaviour specific to people of this kind. It also exists at the intersection of other cultural rules, namely искренность iskrennost’ ‘sincerity’ and сокровенный sokrovennyj ‘innermost meanings’. The cultural scripts approach and NSM constitute reliable tools for describing these rules in terms that are universal, accessible and easily translatable into other languages.
The results of the study support the idea of a textual character of culture. Culture is best represented as a collection of rules or texts (Geertz), rather than by means of over-riding universalist concepts. The cultural scripts approach as it is implemented in ethnopragmatics is arguably the most adequate way to describe this variety of texts from a linguistic point of view.
Rating:
Research carried out by one or more experienced NSM practitioners
