Tag: (E) menghormati

(2000) Malay – Communicative style

Goddard, Cliff (2000). “Cultural scripts” and communicative style in Malay (Bahasa Melayu). Anthropological Linguistics, 42(1), 81-106. Stable URL: http://www.jstor.org/stable/30028746

The “cultural scripts” approach is a descriptive technique that has grown out of the cross-cultural semantic theory of Anna Wierzbicka. The author uses this technique to describe and make sense of aspects of Malay communicative style. The proposed Malay cultural scripts are linked with the importance placed on appropriate (patut, sesuai) behavior and on nasihat ‘advice’, and on the need to balas budi (roughly) ‘return good treatment’, to jaga hati orang ‘look after people’s feelings’, and to menghormati ‘show respect, deference’.


Research carried out by one or more experienced NSM practitioners

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(2004) English, Malay – Cultural scripts

Goddard, Cliff (2004). “Cultural scripts”: A new medium for ethnopragmatic instruction. In Michel Achard & Susanne Niemeier (Eds.), Cognitive Linguistics, second language acquisition, and foreign language teaching (pp. 143-163). Berlin: Mouton de Gruyter.

DOI: 10.1515/9783110199857.143

Abstract:

The cultural scripts approach is a descriptive technique for capturing ethnopragmatic knowledge that has grown out of the cross-linguistic semantic work of Anna Wierzbicka and colleagues. This work has established a metalanguage of simple cross-translatable terms that can be used not only for lexical semantics, but also for describing communicative norms. The paper illustrates and explains the cultural scripts approach, and makes some suggestions about its pedagogical advantages and applications in the teaching of ethnopragmatics. These include greater precision and intelligibility, a reduced risk of ethnocentrism, and enhanced opportunity to demonstrate links between discourse practices and cultural values, as embodied in cultural key words, proverbs, etc.

Examples are drawn from studies of the cultural pragmatics of English and of Malay (Bahasa Melayu, the national language of Malaysia).

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Research carried out by one or more experienced NSM practitioners

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