Goddard, Cliff (2000). “Cultural scripts” and communicative style in Malay (Bahasa Melayu). Anthropological Linguistics, 42(1), 81-106. Stable URL: http://www.jstor.org/stable/30028746
The “cultural scripts” approach is a descriptive technique that has grown out of the cross-cultural semantic theory of Anna Wierzbicka. The author uses this technique to describe and make sense of aspects of Malay communicative style. The proposed Malay cultural scripts are linked with the importance placed on appropriate (patut, sesuai) behavior and on nasihat ‘advice’, and on the need to balas budi (roughly) ‘return good treatment’, to jaga hati orang ‘look after people’s feelings’, and to menghormati ‘show respect, deference’.
Research carried out by one or more experienced NSM practitioners
