Gladkova, Anna (2011). Cultural variation in language use. In Gisle Andersen, & Karin Aijmer (Eds.), Pragmatics of society (pp. 571-592). Berlin: Mouton de Gruyter.
DOI: https://doi.org/10.1515/9783110214420.571
Abstract:
The methodology known as the cultural scripts approach is based on principles that meet the requirements formulated by Clifford Geertz. Section 1 of this paper is a description of this approach. It is followed by an analysis of different culture-specific linguistic practices carried out with the help of this methodology. Section 3 discusses how cultural values are embedded in language- and culture-specific ways of speaking. In this section, examples are drawn from Anglo English and Singapore English in relation to the value of ‘personal autonomy’, from Russian in relation to the values of pravda ‘truth’ and iskrennost’ ‘sincerity’, and from Yiddish in relation to the cultural practice of cursing. Section 4 illustrates how social categories affect ways of interaction on the basis of Korean, Chinese and Russian cultures. Section 5 demonstrates how a communicative practice of ‘gratitude’ can have different cultural interpretations. Examples are drawn from Anglo English, Indian, Korean, Yiddish and West African cultures. Section 6 concludes.
Rating:
Research carried out by one or more experienced NSM practitioners
