Tag: (S) cheerfulness

(2002) Emotions

Goddard, Cliff (2002). Explicating emotions across languages and cultures: A semantic approach. In Susan R. Fussell (Ed.), The verbal communication of emotions: Interdisciplinary perspectives (pp. 19-53). Mahwah, NJ: Lawrence Erlbaum.

This chapter sketches out the integrated and meaning-based approach to the study of emotions that has been pioneered by Anna Wierzbicka. It seeks to bring together the study of the emotion lexicon of different languages with the study of different “cultural scripts” that are one factor (among others, of course) influencing the expression of emotions in discourse. More than this, it also aims to take in the encoding of emotional meanings by means of other linguistic devices, such as exclamations and specialized grammatical constructions, and even the encoding of emotional meanings in facial expressions and kinaesthetics. Because the Natural Semantic Metalanguage is based on simple, universally available meanings, it provides a tool that enables us to undertake this very broad range of investigations across languages and cultures, while minimizing the risk of ethnocentrism creeping into the very terms of description.


Research carried out by one or more experienced NSM practitioners

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(2006) Japanese – Attitudes towards emotions

Hasada, Rie (2006). Cultural scripts: Glimpses into the Japanese emotion world. In Cliff Goddard (Ed.), Ethnopragmatics: Understanding discourse in cultural context (pp. 171-198). Berlin: Mouton de Gruyter. DOI: 10.1515/9783110911114.171

This work aims to articulate aspects of Japanese people’s attitudes towards emotions in the form of cultural scripts, utilising the Natural Semantic Metalanguage (NSM) method developed by Anna Wierzbicka, Cliff Goddard and colleagues. It is the intention of this work to explicate some of the thinking patterns or sociocultural norms relating to typical patterns of Japanese behaviour associated with the expression of emotions. The approach taken for this purpose is the cultural scripts framework based on the universal Natural Semantic Metalanguage. We establish how cultural norms encourage or discourage certain kinds of emotion behaviour in Japan. Although Japanese people can be said to be quite “emotional”, and to put more value on emotion than reason, they often try to suppress not only negative emotions, but also positive emotions. This is because they are very sensitive to the eyes of seken, or to how other people will view and think of their actions. In Japan, keeping harmony with other people often takes precedence over other concerns. Individual emotions are allowed to be expressed when their cultural norms are met. Communicating with Japanese people without knowing these cultural scripts might lead to some misunderstanding for non-Japanese. Therefore, more comprehensive and systematic examination of how Japanese cultural norms of emotions are similar to and different from those in other cultures is indispensable for ensuring successful intercultural communication.


Research carried out by one or more experienced NSM practitioners

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