Goddard, Cliff (1996). The “social emotions” of Malay (Bahasa Melayu). Ethos, 24(3), 426-464. DOI:
Studies of cultural variation in emotional meanings have played an important part in the development of the interdisciplinary field of cultural psychology. It is now widely accepted that the language of emotion can be an invaluable window into culture-specific conceptualizations of social life and human nature. Such studies inevitably involve explorations in cross-linguistic semantics. Despite their undoubted value, however, from the point of view of linguistic semantics these inquiries have been informal in the sense that they have not utilized any rigorous framework for semantic analysis. It is the premise of this article that a suitably rigorous method of cross-cultural semantic analysis is the NSM (Natural Semantic Metalanguage) approach developed primarily by Anna Wierzbicka. The present study applies the NSM approach to a subset of the emotion vocabulary of Malay (Bahasa Melayu), the national language of Malaysia. The underlying theoretical question is the extent to which emotion concepts are culturally constituted. The related methodological problem is how to analyse and describe emotion terms in a way that does not take Western/English language emotion concepts as neutral or natural scientific categories.
Research carried out by one or more experienced NSM practitioners
