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Goddard, Cliff, with Zhengdao Ye (2015). Ethnopragmatics. In Farzad Sharifian (Ed.), The Routledge handbook of language and culture (pp. 66-83). London: Routledge.

Abstract:

Ethnopragmatics pursues emic (or culture-internal) perspectives on speech practices across languages and cultures. As such, it studies the links between language in use, on the one hand, and culture, on the other. The approach is based on the premise that there is an explanatory link between the cultural values/norms and the speech practices specific to a speech community. Ethnopragmatics relies on NSM to decompose cultural norms and notions in terms of simple meanings that are thought to be shared by all languages. Since it relies on linguistic evidence and ethnographic data from insiders to the culture, one of its central objectives is to explore ‘cultural key words’, or words that capture culturally constructed concepts that are pivotal to the ways of thinking, feeling, behaving, and speaking of a speech community.

To illustrate the approach, the chapter includes two ethnographic sketches from Anglo English and Chinese culture, respectively.

Rating:

Research carried out by one or more experienced NSM practitioners