Tien, Adrian (2010). The semantics of human interaction in Chinese E-communication. In Rotimi Taiwo (Ed.), Handbook of research on discourse behavior and digital communication: Language structures and social interaction (pp. 437-467). Hershey: IGI Global. DOI: 10.4018/978-1-61520-773-2.ch028
The current study investigates typical, everyday Chinese interaction online and examined what linguistic meanings arise from this form of communication – not only semantic but also, importantly, pragmatic, discursive, contextual and lexical meanings etc. In particular, it sets out to ascertain whether at least some of the cultural values and norms etc. known to exist in Chinese culture, as selected in the Chinese language, are maintained or preserved in modern Chinese e-communication. To achieve his aims, the author collected a sample set of data from Chinese online resources found in Singapore, including a range of blog sites and MSN chat rooms where interactants have kept their identities anonymous. A radically semantic approach was adopted – namely, the Natural Semantic Metalanguage (NSM) model – to analyse meanings that arose from the data. The analyses were presented and compiled in the way of “cultural cyberscripts” – based on an NSM analytical method called “cultural scripts”. Through these cyberscripts, findings indicate that, while this form of e-communication does exhibit some departure from conventional socio-cultural values and norms, something remains linguistically and culturally Chinese that is unique to Chinese interaction online.
Research carried out by one or more experienced NSM practitioners
