Goddard, Cliff (2010). Cultural scripts: Applications to language teaching and intercultural communication. Studies in Pragmatics (Journal of the China Pragmatics Association) 3, 105-119.
Cultural scripts provide a powerful new technique for articulating cultural norms, values and practices using simple, cross-translatable phrasing. The technique is based on many decades of research into cross-cultural semantics by Anna Wierzbicka and colleagues in the Natural Semantic Metalanguage approach. This paper illustrates the cultural scripts approach with three examples of pragmatics of Anglo English: request strategies, personal remarks, and phatic complimenting in American English. It argues that the cultural scripts approach can be readily adapted for use in teaching intercultural pragmatics and intercultural communication, and shows with concrete examples (so-called pedagogical scripts) how this can be done.
Research carried out by one or more experienced NSM practitioners
