Peeters, Bert (2020). Culture is everywhere! In Bert Peeters, Kerry Mullan, & Lauren Sadow (Eds.), Studies in ethnopragmatics, cultural semantics, and intercultural communication: Vol. 2. Meaning and culture (pp. 1-14). Singapore: Springer.

DOI: https://doi.org/10.1007/978-981-32-9975-7_1

Abstract:

This introductory chapter to the second of three volumes celebrating the career of Griffith University academic Cliff Goddard recaps the fundamentals of the Natural Semantic Metalanguage (NSM) approach, which is explicitly adopted by all contributors to this volume (Sect. 1.2), then contextualizes and introduces the individual papers (Sects. 1.3 and 1.4).

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Research carried out by one or more experienced NSM practitioners