Trbojević-Milošević, Ivana (2012). Modal hedges in para-pharmaceutical product instructions: Some examples from English and Serbian. Revista de lenguas para fines específicos, 18, 71-92. PDF (open access)
The paper investigates how modal hedges, understood as expressions of procedural meaning, i.e. expressions containing instructions for the addressee/reader on how to process the propositional content of an utterance/statement are used in product descriptions, advertisements and consumer instructions leaflets for a number of products belonging to the Consumer Health Care category for the purposes of complying with consumer protection laws on the one hand and serving as an implicit disclaimer of manufacturer’s responsibility on the other. The analysis is carried out contrastively for two languages, English and Serbian. The results obtained are discussed and viewed as a matter of cultural variety and difference, especially taking into consideration the fact that consumer protection laws seem to be equally strict in US, UK and Commonwealth, Europe and Serbia.
Sound application of NSM principles carried out without prior training by an experienced NSM practitioner
