Tien, Adrian (2012). Chinese intercultural communication in the global setting, as reflected through contemporary key words in the Chinese multimedia. In Birgit Breninger, & Thomas Kaltenbacher (Eds.), Creating cultural synergies: Multidisciplinary perspectives on interculturality and interreligiosity (pp. 169-184). Newcastle upon Tyne: Cambridge Scholars Publishing.
The author casts a closer look on Chinese-speaking communities and cultural key words, which he claims play an important role in intercultural competence. Chinese cultural key words allow one to gain various cultural glimpses on different aspects of modern Chinese culture and society.
Research carried out by one or more experienced NSM practitioners
