Aragón, Karime (2016). Mexican colors and meanings: An ethnolinguistic study of visual semantics in Oaxaca. In Geda Paulsen, Mari Uusküla, & Jonathan Brindle (Eds.), Color language and color categorization (pp. 302-332). Newcastle upon Tyne: Cambridge Scholars Publishing.
Abstract:
This study explores the meanings of Mexican Spanish colour words using the Natural Semantic Metalanguage. Visual meanings are associated with widespread natural and material prototypes identified in the speaker’s cultural and environmental contexts. The results of the ethnolinguistic fieldwork reveal the visual meanings embedded in Mexican Spanish colour terms and their prototypes, illustrating the way Oaxacans think and talk about colour and account for the specifics of their visual and cultural practices.
Rating:
Research carried out in consultation with or under the supervision of one or more experienced NSM practitioners
