Aragón, Karime (2017). Visuality, identity and emotion: Rosa mexicano as a Mexican Spanish keyword. In Carsten Levisen & Sophia Waters (Eds.), Cultural keywords in discourse (pp. 131-156). Amsterdam: John Benjamins.
DOI: https://doi.org/10.1075/pbns.277.06ara
Abstract:
This chapter presents a semantic and ethnopragmatic analysis of the Mexican Spanish colour word rosa mexicano. This word functions as a symbol of Mexican identity and serves as a cultural key word for Mexican Spanish speakers. It appears in a variety of discourses, such as international and cross-cultural relations, the arts, education and discursive representations of national self-perception. After providing a semantic analysis of the meaning of the word, the chapter moves on to an ethnopragmatic examination, articulating cultural scripts for the visual, identificational and emotional meanings associated with rosa mexicano discourse.
Rating:
Research carried out in consultation with or under the supervision of one or more experienced NSM practitioners
