Yoon, Kyung-Joo (2004). Korean maum vs. English heart and mind: Contrastive semantics of cultural concepts. In Christo Moskovsky (Ed.), Proceedings of the 2003 Conference of the Australian Linguistic Society. http://www.als.asn.au/proceedings/als2003.html.
Abstract:
In this paper, an attempt is made to compare three highly distinct concepts, the Anglo concepts of ‘heart’ and ‘mind’, as well as the Korean concept of 몸 maum. An appropriate analysis of 몸 maum appears to be essential for understanding Korean folk psychology. The attempt is underpinned by the principles of the NSM approach so as to enable outsiders to see the cognitive structure of the analysed concepts through the same window as native speakers. Similarities and differences between the three concepts reflect different folk views on similar psychological entities. The overlap and discrepancies between the NSM explications explain why the Anglo terms can serve as translational equivalents in some contexts but not in others. The Anglo concepts reflect the Anglo culture-specific way of conceptualizing while the Korean concept 몸 maum reflects the Korean way.
More information:
A more recent publication building on this one is:
Yoon, Kyung-Joo (2007). Contrastive semantics of Korean ‘maum’ vs. English ‘heart’ and ‘mind’. The Journal of Studies in Language, 22(3), 171-197.
Research carried out by one or more experienced NSM practitioners